your privacy
matters to us.

When you use our website, make a purchase, or register for a course, we may collect the following data:

• Personal identifiers: Name, email address, phone number, delivery address
• Transaction data: Purchase history and payment method (we do not store full credit card details)
• Account data: Login email, account settings, wishlist
• Communications: Your correspondence with us by email or WhatsApp
• Browsing data: IP address, browser type, pages visited, time on site (collected via cookies)

We use the data we collect only for the following legitimate purposes:

• Processing and fulfilling your orders, including dispatch notifications and tracking
• Responding to your enquiries, support requests, and return applications
• Sending order confirmations, receipts, and important account notices
• With your consent, sending promotional emails, new-arrival updates, and offers
• Improving our website experience, products, and services
• Meeting the requirements of Hong Kong law

We do not use your personal data for automated decision-making or profiling.

We never sell your personal data. We share it with third parties only in the following cases:

• Couriers: SF Express and similar carriers, solely to complete delivery
• Payment processors: Stripe, PayPal, and similar providers, solely for secure payment processing
• Email providers: Mailchimp or Klaviyo, for email communications
• Analytics: Google Analytics, to understand how the site is used
• Legal requirements: Where disclosure is required by a Hong Kong court order or regulator

Our website uses cookies and similar technologies to provide a better browsing experience. Cookies are small text files stored on your device.

• Essential cookies: Maintain basic functions such as the cart and login state; cannot be disabled
• Analytics cookies: Google Analytics, helping us understand site traffic and usage
• Marketing cookies: Facebook Pixel and Google Ads, used to serve relevant advertising
• Preference cookies: Remember your language setting and other personal preferences

You can manage or refuse cookies in your browser settings. Note that refusing some cookies may affect site functionality.

We keep your personal data only for as long as necessary:

• Order records: Kept for at least 7 years under Hong Kong tax regulations
• Account data: For the life of the account, plus 2 years after closure
• Email communications: Until you unsubscribe
• Support records: 2 years after the issue is resolved
• Browsing data: Up to 26 months (Google Analytics default)

Under the Hong Kong Personal Data (Privacy) Ordinance, you have the following rights:

• Right of access: Request access to the personal data we hold about you
• Right of correction: Request correction of inaccurate or incomplete data
• Right of erasure: Request deletion of your personal data in certain circumstances
• Right to object: Object to the use of your data for direct marketing
• Unsubscribe: Unsubscribe from our promotional emails at any time

To exercise any of these rights, please email [email protected] us.

We take reasonable technical and organisational measures to protect your personal data, including:

• All data is transmitted over SSL encryption (HTTPS)
• Payments are handled by PCI-DSS-certified providers; we never store card numbers
• Internal access to personal data is restricted
• Security measures are reviewed regularly

Our website may link to third-party sites such as Instagram, WhatsApp, or courier tracking pages. These sites have their own privacy policies, and we are not responsible for their content or data practices.

We recommend reading a third-party service's privacy policy before using it.

Our services are not directed at anyone under 18, and we do not knowingly collect personal data from minors. If you believe we have inadvertently collected such data, contact us immediately and we will delete it promptly.

We may update this privacy policy from time to time to reflect changes in our business or the law. We will notify you of material changes by email or a notice on the site.

Continuing to use our website or services means you accept the updated policy. We suggest checking this page periodically for the latest version.

If you have any questions about this policy or wish to exercise your data rights, contact us via:

Email: [email protected]
WhatsApp：+852 6998 0899
Address: Rm M, 3/F, Po Foo Building, 1 Foo Ming Street, Causeway Bay, Hong Kong
Response time: Monday to Friday, 10:00–19:00 (HKT)